the benefits of search engine optimisation (SEO)
"Increasing targeted traffic to you site usually translates into increased revenue".
Eye tracking studies have shown that searchers scan search results from top to bottom and left to right, looking for a relevant result. They don't want to waste time. If they don't find what they want on the first 1, 2 or 3 pages, they change their search phrase. Placement at or near the top of the rankings therefore increases the number of searchers who'll find you.
SEO ensures that your web site is accessible to search engines and ensures and that it meets the criteria set by the search engines. It plays by the rules.
SEO is the most cost efficient way to promote and market your website. Once your site ranks on the first page of search results, you're almost guaranteed to get visitors every single day, for as long as the ranking is maintained. This means that you will get more traffic from potential clients every day. Increasing targeted traffic to you site usually translates into increased revenue.