Why do I need search engine optimisation (SEO) ?

"Research shows that the sites listed on the very first page of search results are the ones which get the most traffic".

 

You spend thousands having your website built, tuned and it's all perfect. It's a big investment. But what if no one finds it? it may as well not exist! If your site is an online store or any other form of revenue, you've completely wasted your money!

Search engines are the primary method of navigation for nearly all internet users, meaning the majority of web traffic is driven by the major search engines, being Yahoo!, MSN and the most popular - Google.

If your site can't be found by search engines, you miss out on people visiting your site.

And this means you lose visitors who want what you have!

If you have a website, you'll most likely land somewhere in the first thousand search results. But being listed on the tenth page in search results is equal to being invisible. Most people never click past the first 3 pages of search results, if they even get that far. Research shows that the sites listed on the very first page of search results are the ones which get the most traffic.

There can be thousands of web sites which provide roughly the same service or products as you do, so to get search engines to notice your site, it needs to stand out from the crowd.

To get a search engines to take note of your site, it must satisfy a set of criteria which not only gets the site indexed, but also ranked higher than most other sites within the same category.

Without SEO, you are leaving the ranking of your site to chance.